When you need several attractive homes in a variety of styles, where can you turn?
For Electrolux Small Appliances North America, the answer was M/I Homes of Charlotte. Electrolux chose M/I model homes in Huntington Forest, Creekshire Estates, Cureton, and Hawk’s Creek neighborhoods as the settings for a series of new product demonstration and assembly videos.
Electrolux shot more than a dozen videos that will be featured on www.electroluxusa.com/floorcare and www.eureka.com. Some of these videos play in Walmart and Target stores and on Amazon to highlight product features and assembly. Product packages also incorporate QR codes which shoppers can scan to watch videos on how to assemble their purchase.
“We wanted to feature a stylish and comfortable home environment in the instructional videos we create for customers, so we can replicate their cleaning experiences in their own homes,” said Steva Sazama, senior brand manager for Electrolux Small Appliances, North America. “Partnering with M/I Homes allowed us to choose exactly the right settings for our product videos.”
“M/I Homes is able to offer us a variety of looks for our settings,” says producer Frank Schwartz with LEC Media. “The houses look different from neighborhood to neighborhood, which is a real advantage. M/I has been so customer-service oriented and made it so easy, we couldn’t think of doing it anywhere else.”