Electrolux Chooses M/I Homes of Charlotte for Settings of New Videos

When you need several attractive homes in a variety of styles, where can you turn?

For Electrolux Small Appliances North America, the answer was M/I Homes of Charlotte. Electrolux chose M/I model homes in Huntington Forest, Creekshire Estates, Cureton, and Hawk’s Creek neighborhoods as the settings for a series of new product demonstration and assembly videos.

Electrolux shot more than a dozen videos that will be featured on www.electroluxusa.com/floorcare and www.eureka.com.  Some of these videos play in Walmart and Target stores and on Amazon to highlight product features and assembly.  Product packages also incorporate QR codes which shoppers can scan to watch videos on how to assemble their purchase.

“We wanted to feature a stylish and comfortable home environment in the instructional videos we create for customers, so we can replicate their cleaning experiences in their own homes,” said Steva Sazama, senior brand manager for Electrolux Small Appliances, North America. “Partnering with M/I Homes allowed us to choose exactly the right settings for our product videos.”

M/I Homes is able to offer us a variety of looks for our settings,” says producer Frank Schwartz with LEC Media. “The houses look different from neighborhood to neighborhood, which is a real advantage.  M/I has been so customer-service oriented and made it so easy, we couldn’t think of doing it anywhere else.”

This slideshow requires JavaScript.

Some of the videos can also be seen on YouTube!  Watch and see the different homes that Electrolux choose to feature.

About M/I Homes

Building homes of outstanding quality & superior design in premier locations – fulfilling nearly 90,000 American Dreams since 1976. Move Up.

2 responses to “Electrolux Chooses M/I Homes of Charlotte for Settings of New Videos

  1. Hi, its pleasant article concerning media print, we all understand media is a impressive source of information.

  2. After looking over a few of the blog posts on your web site, I truly
    appreciate your way of writing a blog. I book marked it to my bookmark webpage list and will be checking back in the near
    future. Take a look at my website too and tell me your opinion.

Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

@mihomes via twitter

© Copyright 2012, M/I Homes, Inc. All rights reserved. Terms and Conditions

%d bloggers like this: