Results are in – M/I Homes of Indianapolis Generates More than $7,000 for Go Red for Women

This is a blog post we are overjoyed to write! Earlier this year M/I Homes joined the Go Red for Women Movement by the American Heart Association. M/I Homes agreed to make a $100 donation to the movement for every home sold during a certain time frame this year.

Our involvement in the movement has come to a close and we couldn’t be more excited to share the results! On a national scale, M/I Homes sold 723 homes and therefore raised a whopping $72,300 for the Go Red movement! In Indianapolis, 71 homes were sold allowing us to contribute $7,100 for the cause!

Go Red for Women is a movement we feel passionate about here at M/I Homes Indianapolis. Heart disease is the #1 killer of women and an estimated 43 million women in the U.S. are affected by the disease. Even so, only one in five women say they believe heart disease is their greatest health risk. Go Red for Women is making great progress at changing that!
Women who Go Red are more likely to make healthy choices:
•          More than 33% have lost weight
•          More than 50% had increased their exercise
•          60% have changed their diets to become more heart healthy
•          More than 40% have checked their cholesterol levels
•          33% have talked with their doctors about developing healthy heart plans
We want to sincerely thank all the Indianapolis area homebuyers who chose to build with us while this program was going on (and all the time, of course)! Making a difference in the fight toward better heart health for women is something we’re passionate about, and we couldn’t do it without all of you!

M/I Homes is Going Red for Women


We are so excited to make this announcement! M/I Homes is Going Red for Women! This is a national movement by the American Heart Association and we are so happy to be a part of it! The movement works to uncover the truth about women and heart disease and share that information with the women of America. It’s about changing the women live so they can reduce their risk of heart disease and live a better life.

We’d like to share a few stats about the success of this campaign so far. Women who have been made aware of Go Red have been moved to dramatic results:

  • More than 33 percent have lost weight
  • Nearly 50 percent have increased their exercise
  • 60 percent have changed their diets
  • More than 40 percent have checked their cholesterol levels
  • 33 percent have talked with their doctors about developing healthy heart plans

M/I Homes Chairman and CEO, Bob Schottenstein, was moved to act after seeing stats on the number of women affected by heart disease each year. “Heart disease is the number one killer of women over the age of 20 and currently 8 million women in the U.S. are living with heart disease. That said, only one in six women say they believe that heart disease is their greatest health risk. We had to do something to help change that figure.”

So we are getting involved in the effort to raise awareness! M/I Homes will be donating $100 to the American Heart Association for every home sold nationally during February, March and April of this year!

We are also asking our homeowners to participate in the “A Picture and a Promise” campaign. Homeowners are asked to sign a heart healthy pledge and take pictures of themselves holding it in the yards of their M/I Homes, then post that picture on their Facebook page to raise awareness among friends.

We’ll also sweeten the deal for our new homebuyers! Any new buyer who donates $25 to the Go Red for Women program will get a $500 bonus options allowance from M/I Homes!

We hope you’ll join us in raising awareness and fighting heart disease in women!


@mihomes via twitter

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